https://www.wdbj7.com/2023/09/28/everything-you-need-know-about-new-goodwill-grocery-store
Category: Uncategorized
Goodwill plans to operate Melrose Plaza grocery store
Goodwill Announces Architect & Engineering Partner for Melrose Plaza
Posted April 24, 2023
Roanoke, Virginia – Goodwill Industries of the Valleys welcomes another new partnership for Melrose Plaza. The architect and engineering partner was selected through a public Request for Proposals. Goodwill is partnering with Enteros Design for the professional design and construction services of Melrose Plaza.
The Melrose Plaza initiative will contribute to the strength and resilience of Northwest Roanoke and is being driven by the needs of the community. Melrose Plaza will feature a full-service grocery store, retail banking center, adult high school with free childcare, and a holistic community wellness center. The new Melrose Plaza will be located at the existing Goodwill Roanoke Jobs Campus.
Enteros Design will transform the current Goodwill mission and administrative offices into the new community center, Melrose Plaza. Enteros was chosen for their expertise, creativity, and experience designing and building similar facilities. Enteros Design is also collaborating with both Roanoke-based Civil Engineers at Mattern & Craig and Mechanical Electrical & Plumbing Engineers at Ascent Engineering Group on Melrose Plaza.
“We are excited to work on the new Melrose Plaza with Goodwill and the people that make up the fabric of the Melrose Neighborhood,” states Gil Entzminger, Founder of Enteros Design. “As the architect for the Melrose Library on the Western end of the Plaza, we have a vested interest in the revitalization of the Melrose community. We look forward to being an integral part of realizing the potential of the rest of the building and making this exciting vision a reality for the community.”
“Goodwill is excited to partner with Enteros Design to bring Melrose Plaza to life,” states Zenith Barrett, Vice President of Business & Community Engagement for Goodwill Industries of the Valleys. “Their expertise and commitment to excellence will ensure that Melrose Plaza meets the needs of our community and enhances the quality of life for local residents. We will also work with local artists and businesses who will assist with incorporating elements of the Northwest history into the Plaza.”
The concept and design process for the Melrose Plaza site continues to develop with the space and needs for each of the service elements. The project, including the grocery store, banking services, adult high school, and wellness center, is expected to open by the end of 2024. For more information on the project, visit www.goodwillvalleys.com/restore or email CommunityEngagement@goodwillvalleys.com.
About Goodwill Industries of the Valleys
Goodwill Industries® of the Valleys serves 35 counties and 14 cities throughout Central, Southwest, and Southside Virginia. Our vision to eliminate poverty is fueled by our mission of empowering individuals, strengthening families, and inspiring communities. Your donations and shopping allow Goodwill® to provide skills training, job placement, and support services to help people achieve their fullest potential.
Visit goodwillvalleys.com for more information.
About Enteros Design
Founded in 2003, Enteros Design, PC is a full-service architecture, planning, and interior design firm located in Richmond, Virginia. Enteros Design has been dedicated to providing high quality professional service to a wide array of clients over the past 20 years. The firm has developed a reputation for providing superior design services on projects including community and cultural facilities, municipal and institutional buildings, and adaptive reuse projects. Some of the firm’s high-profile projects include the new Melrose Branch Library, the renovations of the Williamson Road and Belmont Branch Libraries in Roanoke, the renovation of three YMCA branches for the YMCA of Greater Richmond, and the Petersburg Public Library and Conference Center.
Goodwill Announces Banking Services & Marketing Partners for Melrose Plaza
Posted March 29, 2023
Roanoke, Virginia – Goodwill Industries of the Valleys welcomes new partnerships for Melrose Plaza’s banking services and marketing. The partners were selected through Requests for Proposals. Goodwill is partnering with Bank of Botetourt to provide banking services at a new branch that will be a part of the Plaza. Wallace360, a local marketing and creative agency, will establish Melrose Plaza’s new branding and help strategic marketing and communications efforts prior to its opening. Melrose Plaza will also work with local artists, historians, educators, and Northwest small businesses to incorporate elements of Northwest history into the Plaza.
The Melrose Plaza initiative will contribute to the strength and resilience of Northwest Roanoke and is being driven by the needs of the community. In addition to banking services, Melrose Plaza will feature a full-service grocery store, adult high school with free childcare, and a holistic community wellness center. The new Melrose Plaza will be located at the existing Goodwill Roanoke Jobs Campus.
Bank of Botetourt will provide the banking services element of the initiative through a retail banking center that will be located within Melrose Plaza. Various products and services designed to fit individual needs for customers will be available. The Bank also plans to provide access to financial literacy and coaching services to help improve financial wellness.
“Bank of Botetourt is excited to be an integral part of the Northwest community, and we are honored and look forward to providing banking and additional services in Melrose Plaza,” states Ned Honts, Executive Vice President, and Chief Lending Officer at Bank of Botetourt. “This partnership will deliver all the technology and services customers have grown to expect from a larger institution with personalized banking tailored to meet the needs of the Northwest community along with community services that will help improve overall quality of life.”
In addition, Goodwill requested proposals to select a marketing firm to assist with the foundational branding and marketing for Melrose Plaza. Wallace360 will bring to life what Melrose Plaza is all about with meaningful branding that lays the foundation for a successful future.
“We applaud Goodwill for its innovation and leadership in this effort,” states Katie Wallace, Founder and CEO of Wallace360. “We are proud to be working alongside the leaders at Goodwill and its community partners. We take a community-first approach to our work, so to us this is not just about building a brand or marketing a center and its resources but also about helping celebrate the community at the heart of the effort and honoring its rich history.”
“Goodwill is excited to partner with Bank of Botetourt, Wallace360, and other local businesses on the Melrose Plaza project,” states Zenith Barrett, Vice President of Business & Community Engagement for Goodwill Industries of the Valleys. “Securing these partners and the involvement of the community for the new center helps the project become one step closer to being a reality.”
The concept and design process for the Melrose Plaza site continues to develop with the space and needs for each of the service elements. The project, including the financial center, adult high school, grocery store and wellness center, is expected to open by the end of 2024.
For more information on the project, visit www.goodwillvalleys.com/restore or email CommunityEngagement@goodwillvalleys.com.
About Goodwill Industries of the Valleys
Goodwill Industries® of the Valleys serves 35 counties and 14 cities throughout Central, Southwest, and Southside Virginia. Our vision to eliminate poverty is fueled by our mission of empowering individuals, strengthening families, and inspiring communities. Your donations and shopping allow Goodwill® to provide skills training, job placement, and support services to help people achieve their fullest potential.
Visit goodwillvalleys.com for more information.
About Bank of Botetourt
Bank of Botetourt was chartered in 1899 and operates thirteen retail offices in Botetourt, Rockbridge, Roanoke, and Franklin counties, the City of Salem, and the Town of Vinton, all in Virginia. Bank of Botetourt also operates a mortgage division, Virginia Mountain Mortgage and a financial services division, Botetourt Wealth Management. Visit www.BankofBotetourt.com for more information.
About Wallace360
Wallace360, is a strategic marketing and creative agency located in Roanoke, Virginia. During our 30+ years we have honed growth-oriented strategies and custom processes for our clients that build success for their organization and bring positive change to the communities they serve. Our holistic approach explores all aspects of an organization – from leadership and stakeholders to customers and the people in the communities they serve – to build meaningful, authentic, creative content that engages audiences with true relevance. We offer market research, brand development, print collateral, digital strategy, web development, traditional advertising and more. Learn more at Wallace360.com.